index - Groupe de Recherche en Management

GRM

The Management Research Group (GRM) is the Management Sciences laboratory (Section 06 of the CNU) of the Université Côte d'Azur. The GRM's teacher-researchers, doctoral students and associate researchers are interested in organisations (large groups, SMEs - small and medium-sized enterprises, public institutions, etc.) and their stakeholders (managers, employees, investors, consumers, etc.). Their research is developed in close collaboration with the organisations studied, in order to provide them with a framework and decision-making tools to help them understand and act on the challenges facing society. The laboratory's activities and projects are organised around three thematic research areas.

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Automotive industry Risques Diagnostic stratégique Entrepreneurship Pandémie Apprentissage Crise sanitaire Internationalisation Health at work Afrique Consommation responsable Approche effectuale Innovation managériale Brand strategy XBRL Analyse bibliométrique Employability management Intégration culturelle Emotions Analyse du marché Smart agent Strategic diagnosis Marketing digital Performance Alliances stratégiques Strategy Marketing mix Covid-19 Stratégie PME Export Digitalisation Marketing Emerging markets Transformation digitale Communication de crise Digital transformation Reputation Fusions-acquisitions Développement international Chine China Brand France SMEs Chaine de valeur Acquisitions Choc exogène Artificial intelligence Allemagne Multinationales Analyse SWOT Acquisition SME Alliance stratégique Motivations Coaching Résilience PME innovantes Enseignement supérieur Entrepreneuriat Multinational companies Marketing-mix Parties prenantes Climate change Compétitivité Développement durable Approche multi-niveaux Distance psychologique E-commerce Uppsala model Internationalization Ethique Leadership Management des compétences Plan marketing Commerce équitable CAC 40 Sustainable development Social networks Innovation Leader development Confiance Tourisme Stratégie marketing Marketing international Marketing strategy Climat Management international Réseaux Competence Effectivité International marketing Pôle de compétitivité Behavioral theory Réseaux sociaux Comportement du consommateur Diagnostic marketing Intelligence artificielle Marketing plan