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RECOUVREMENT DE CHAMPS D'ACTIVITÉ ENTRE ONG ET ENTREPRISES : PARTENARIAT OU CONCURRENCE ?

Abstract : NGOs and companies are getting together under the effect of a double movement whereby each structure inspires the other. Partnerships are made, reinforcing their closeness and sometimes even a certain form of competition. By investing in the trading circle, NGOs are creating new markets, also being eyed by the private companies in search of public legitimacy. The fundamental question is then to find out where the border is between the poles of activity and prerogatives of the NGOs and the companies. What are the stakes and the consequences of the overlapping of the field of action and the target? Efficiency, legitimacy and forceful relationships structure the debate and it is via the analysis of a symbolic equitable commerce case that we will try to answer these research questions.
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https://hal.uvsq.fr/hal-03167964
Contributor : Christelle Perrin Connect in order to contact the contributor
Submitted on : Friday, April 23, 2021 - 3:08:16 PM
Last modification on : Thursday, May 26, 2022 - 3:55:45 AM
Long-term archiving on: : Saturday, July 24, 2021 - 6:01:34 PM

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Patricia Thiery, Christelle Perrin. RECOUVREMENT DE CHAMPS D'ACTIVITÉ ENTRE ONG ET ENTREPRISES : PARTENARIAT OU CONCURRENCE ?. Entreprises et Histoire, Eska, 2005, Gérer les frontières de l’entreprise, pp.77-90. ⟨10.3917/eh.039.0077⟩. ⟨hal-03167964⟩

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